News

FGX International Hires MMB to Manage Its Foster Grant Brand

SMITHFIELD, RI (Feb 11, 2011) FGX International, a leading designer and marketer of non-prescription reading glasses and sunglasses, announced today that it has hired MMB as its creative agency of record for the Foster Grant brand.  Foster Grant is a leading sunglasses brand with a heritage that spans over 80 years and spawned the legendary tagline, “Who’s That Behind Those Foster Grants?”
  
MMB will handle all Foster Grant creative duties for a national campaign featuring television, POP work, print production, social media and other digital initiatives.  The new creative will reflect the brand’s evolution toward marketing to a younger and more modern demographic. The campaign is set to roll out this spring.

“We’re very excited to have MMB work on the Foster Grant brand,“ said Alec Taylor, CEO of FGX International.  “Their creative energy will generate an exciting campaign for Foster Grant sunglasses, one that will appeal to a broad audience and extend beyond television and into social media outlets.”

MMB has previously worked with other fashion and lifestyle clients L.L. Bean and Clarks, creating and launching two highly successful brands for the latter.  MMB’s diverse client roster includes StarKist, ESPN, Tractor Supply Company, Carrabba’s Italian Grill and Subway Restaurants.  As the award-winning agency of record for Subway Restaurants, MMB has helped the brand surge from the #5 to the #2 quick service restaurant.  Subway has experienced year-over-year increases for the past six years and was recently named the #1 ‘Most Social’ quick service restaurant brand by Nation’s Restaurant News.

About FGX International

FGX International is a leading designer and marketer of non-prescription reading glasses and sunglasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Magnivision®, Gargoyles®, Anarchy®, Corinne McCormack®, SolarShield® and PolarEyes®. FGXI also holds licenses for brands such as Ironman, Body Glove, Field & Stream™ and C9 by Champion. Based in Smithfield, Rhode Island, FGXI has approximately 350 full time employees. Additional offices are located in New York City, New York; San Luis Obispo, CA; Toronto, Canada; Stoke-on-Trent, England; Mexico City, Mexico; and Shenzhen, China.

 

 

For additional information contact: Sal Siano, ssiano@fgxi.com